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Online marketing, also known as digital marketing, web marketing, internet marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.
Online marketing is considered to cover a large area because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
The marketing needs of companies are as varied as the companies who need the services. Chad Austin Marketing and Media Design (CAMMD) offers 3 distinct plans that can be further custom-tailored to fit a wide variety of marketing needs. They are covered below, or you can view the marketing plans comparison chart here.
CAMMD marketing plans focus on the web site as the marketing hub. Unless requested otherwise, all Chad Austin Marketing and Media Design sites have the ability to be maintained by the client. Maintenance plans can be purchased if the client wishes CAMMD to do the upkeep.
This plan is for the budget-conscious business that needs an online presence, but doesn’t require the higher design costs typically associated with custom web site design. The client builds the site. No HTML knowledge or experience necessary. Training is provided by CAMMD. Additional consultation can be purchased if needed.
CUSTOM DESIGN, BASIC SEO
A plan built upon the needs of Today’s start-up business. Starting with a custom web design set into a Content Management System, this plan takes the client in the heart of Web 2.0 with Social Media Set-up, basic Search Engine Optimization (SEO), guidance for SEO content, and more.
ADVANCED CUSTOM DESIGN, FULL MARKETING IMPLEMENTATION, SEO, SOCIAL MEDIA, ANALYTICS, MAINTENANCE AND MONITOR PROGRAM
The Ultimate program encompasses everything within the Tier 2 package, but is handled as a long-term business plan. Not only are the clients’ vision and direction encompassed, Tier 3 adds enhanced Social Media management, full Search Engine Optimization (SEO) with Keyword analysis and content implementation, Google Analytics, Email marketing and more. Tier 3 is focus on building brand recognition and expanding a convergence audience. Consistent with any full SEO program, monthly or quarterly check-ups will be scheduled for keyword and SEO review.
One of the advantages of online marketing is that you can target audiences far easier than print medium. For example, in some cases, you can be as specific as targeting all males between the ages of 18-30 who likes American Idol, Dogs, and video games, and lives in Hickory, North Carolina.
Online marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Online and Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, social media, email marketing, and Web 2.0 strategies.
|Services||Tier 1||Tier 2||Tier 3|
|24 – 7 – 365 North American (USA) Tech Support|
|WordPress™ Web Site (installation)|
|Plugins installation and set-up|
|Client Training (for self-updates)|
|Social Media Set-up|
|Social Media Management|
|QR code (standard)|
|Bit-ly account set-up|
|Search Engine Optimization (SEO) Basic|
|Search Engine Optimization (SEO) Advanced|
|Google™ Analytics set-up|
|Maintenance and Monitor Program|