Search Engine Optimization
What’s the point of having a web site that no one can find? Search Engine Optimization (“SEO”) is a technique that ensures that your web site is not only optimized for maximum exposure (maximum page indexing) within the leading search engines, but also that your site obtains a high search engine position.
Chad Austin Marketing and Media Design (CAMMD) ensures that your site is coded correctly to take advantage of the free marketing opportunities that search engines offer. We work with you to determine the best possible “keywords” a potential customer might use on a search engine when seeking the types of goods or services you offer. We can also offer suggestions on how your page content can be restructured to further improve your page rankings within the search engines. It’s not an easy process, but one that will reward a company well if they take this service seriously.
The basic SEO program can be defined as follows:
- Client initial list of keywords
- Keyword analysis by (CAMMD), compared against like companies and relevancy
- New keyword list created by (CAMMD) & client
- Web site analysis for keyword content
- Page content re-written to reflect new keywords
- Initiate new inbound links
- Monthly Web analytics to measure traffic flow
A little more about Search Engine Optimization
True grass-roots Search engine optimization (SEO) is a year (or more) long process of tweaking a site, based off traffic analysis and, if necessary, content editing. A successful SEO campaign is an investment in time. Patience is needed, as well as the understanding that a successful organic SEO campaign takes months to cultivate. Search Engine Optimization is not the guarantee of business success or traffic. SEO is merely a “best practices” technique applied to a web site. So if the possible traffic is there, it has the possibility of visiting your site.