Marketing is both a strategic approach and a system of measurement designed to ensure your brand, product, or service is seen, remembered, and ultimately trusted by your target audience. It involves crafting the right message, choosing the right platforms, and evaluating performance through data and results. Chad Austin, Inc. has demonstrated expertise in this area, having proudly served as the Official Marketing Company for the City of Hickory during its signature “Life. Well Crafted” campaign. This collaboration spanned from 2012 to 2014 and included comprehensive marketing efforts that supported the city’s identity, values, and economic development initiatives.

Chad Austin, Inc. offers tailored marketing plans for products, services, and brands. Our focus is heavily invested in online advertising through platforms like Facebook, Instagram, LinkedIn, and Google—because the audience numbers are undeniable. While some print publications may reach a million subscribers, Facebook alone reaches an audience of billions.

Traditional marketing—especially in print mediums like magazines and newspapers—can be costly and difficult to track. Compared to the measurable ROI of internet marketing, the effectiveness of traditional advertising often falls short.

With targeted internet marketing, particularly through platforms like Facebook, you can reach a precise audience. Facebook profiles contain rich demographic data such as age, gender, location, and user interests based on “likes” for products, music, restaurants, and more.

This data allows you to run highly specific ad campaigns. For example, you could target professional women, ages 35–55, who enjoy country music, fishing, and remote vacations.

Even better, internet marketing is measurable. You can track ad impressions, clicks, and website traffic to validate your campaign’s performance and fine-tune results.

Supporting online advertising doesn’t mean that print is obsolete. Print still has its place for certain audiences and events. But with digital platforms, your advertising dollars stretch further—and with measurable impact.

Often, a hybrid approach works best: blending traditional and digital marketing to maximize reach and effectiveness.

Campaigns can be structured for 3, 6, 9, or 12-month durations, or tailored for one-time events. Let Chad Austin, Inc. manage your next campaign and bring your vision to life.